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Google Ads Management for HVAC and Plumbing Companies
We set up and manage Google Search Ads that put your HVAC or plumbing company in front of homeowners at the moment they search for repairs, in the towns you serve. Every call and form is tracked, and missed calls get an instant text back so leads do not go to the next company.
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Why Google Search Ads work for HVAC and plumbing
When a furnace quits in January or a pipe bursts at night, homeowners do not scroll social media. They search Google for "emergency plumber near me" or "AC repair" and call one of the first companies they see. Search Ads put your company in that spot, only for the services and towns you choose, and you pay when someone clicks.
The catch is waste. Untargeted campaigns pay for searches like "plumber salary" or "DIY water heater fix," and calls that come in after hours go to voicemail. Most of what we do is cut that waste and make sure every lead gets an answer.
What is included
- Search campaigns for up to 5 services, such as AC repair, furnace replacement, drain cleaning, water heaters and emergency service, each with its own ads and keywords.
- Service-area targeting by city, ZIP code or radius, so you only pay for searches where you actually work.
- Negative keyword filtering from day one, to block job seekers, DIY searches and towns you do not serve.
- Call and form tracking, so you know which keywords produce phone calls and booked jobs, not just clicks.
- Booked jobs sent back to Google, so its bidding learns to find more customers like your best ones.
- Dedicated landing pages with A/B testing, built to turn ad clicks into calls.
- Missed-call text-back: when you cannot pick up, the caller gets a text within seconds so they do not move on to the next company.
- A monthly report with a video walkthrough and a strategy call, in plain English.
How we set it up
- Free video audit. We look at your current Google presence, your competitors and your ad account if you have one.
- Kickoff call. We agree on services, service area, budget and the jobs you want more of.
- Build. Campaigns, landing pages, call tracking and text-back go live, usually within 10 business days of kickoff.
- Optimize every week. We add negative keywords, shift budget to what books jobs and test new ads.
You own your account and your leads
The Google Ads account is created in your company's name and billed to your card. You give us admin access, and you keep the account, the data and the history if you ever leave. Leads are yours alone: we do not sell or share them with other contractors the way lead-generation services do.
What it costs
There are two parts: your ad budget, which you pay directly to Google, and our monthly management fee. The right budget depends on your market, services and goals; we recommend one in your free audit, with the reasoning behind it. Right now we are taking 3 Founding Clients at $750 a month for the first 90 days, with the launch fee waived. See the Founding Client offer.
Frequently asked questions
How much should an HVAC or plumbing company spend on Google Ads?
It depends on your market, how competitive your services are and how many jobs you want. We recommend a starting budget in your free audit and explain how we got there. Your ad budget is paid directly to Google, separate from our management fee.
How fast do Google Ads bring in calls?
Search Ads can start producing calls within days of going live, because they show up as soon as the campaign is approved. The first 30 to 60 days are about learning which keywords and towns book jobs, and results usually improve as we cut waste.
Do you manage Google Local Services Ads?
No. We focus on Google Search Ads and local SEO, where you control the keywords, the landing pages and the follow-up. Search Ads also let you target specific services and towns more precisely.
Do I need a new website to run Google Ads?
No. We build dedicated landing pages for your ads, which usually convert better than a general website. If you also want a new website, we build those too.
Do I keep my Google Ads account if I leave?
Yes. The account is in your company's name and billed to your card. You keep the account, the data and the campaign history.
Is there a long-term contract?
Founding Clients start with a 90-day term so there is time to learn and optimize, then it is month to month with 30 days' notice.
See where your calls are leaking, free
Send us your website or Google Business Profile link. We record a short, private video that walks through your Google presence, your competitors and the 3 fixes we would make first. No sales call, no credit card, no contract.
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Microflair Technologies LLC is based in Queens, New York, and works with home service companies across the United States. Questions? Email [email protected] or call (833) 854-6072, Monday to Friday, 9 AM to 5 PM ET. Privacy · Terms